1) Who is the intended user that stands to benefit from this innovation?
Agriculture is often considered a risk market because of unpredictable variables that affect their profitability. Offer a permanent access to several capital sources allows Ag companies to diversifying the risk margin ensuring better production technologies, which atin the end improve productivity, reduce soil depletion and enhance food quality.
The Ag Companies benefits with access to capital, assessor, and technology, generating a sustainable business; generating income benefits. I
On the other hand, investors have the opportunity to ensure access ato market fragmentation awhich diverse full of opportunities.
2) How does this company create revenue by addressing this problem?
The company leverages economies of scale, ease of access, knowledge and relationships with the agricultural market, exploitation of improved technologies and ability to execute on a global capital market platform, this allows investors to link with farmers.
Each business relationship established between the actors makes a profit of 4% in cash and 3% in options. The options probably bring long-term profitability, making AgFunder a co - investor in the deal.