In our scenario, the launch of our new flavour chunky chocolate flavour and wafer bar has encountered a challenge, as the government has published a paper about children obesity. Since our chunky chocolate and wafer bar hashave always been marketing based on the teenage groupmarketed with teenagers in mind, this paper may have an influence that I can not ignore.
First of all, I will pause the launch of the new product and its production line because I can not underestimate howthe impact that the government obesity paper can have an impact on the public and the market needs. MismatchA mismatch of marketthe market's needs andwith our products can cause us a massive profit loss. ConductI will conduct a full lengthfull-length, detailed analysis of the government paper, as well as new market research. I need to understand how the customer's needs change as the result of the published article. This action is critical to our launch, as it can completely alter the direction of the new product. There are two possible significant outcomes by justifyingfor the latest research: the market needs doesdo not respond to the published paper and remain the same, or else they completely shift and demand a healthier, low sugarlow-sugar and low calorieslow-calorie snacks. We may continue the launch of our new flavour chocolate flavour if the market need remainsneeds remain the same as before; otherwise, I may need to consider to return to the development stage asif our new product no longer match thematches market demands.